crisp & green
seasonal campaign
To promote their new spring salads and on-site fitness classes, Crisp & Green aimed to launch a seasonal campaign that tied healthy food to fitness. We explored three visual directions using mood boards, incorporating photography style, type treatments, and color palettes.
Once a direction was selected, we developed a comprehensive look and feel for the campaign. This established tone served as a framework for consistent design across menus, signage, social posts, and app graphics.
